Description:
I’m a mid-level individual contributor on a fully remote team and I keep hearing about the importance of having a sponsor (someone who actively advocates for your promotion/visibility), not just a mentor. In an office you might meet potential sponsors casually, but I don’t know how to identify, approach, or build that kind of relationship when everyone is distributed. What practical strategies can I use to find and cultivate a sponsor remotely? What signals should I look for in potential sponsors, how do I demonstrate that Iβm worthy of their advocacy, and what should I avoid doing that could scare a sponsor away?
4 Answers
So, funny story: I once cold-emailed a director after stalking their calendar, we bonded over terrible sourdough photos, and I blurted out βwould you sponsor me?β after two coffees - mortifying, kinda intimate, and it actually worked. That taught me a lot about remote sponsorship. Start by mapping influencers: people who introduce others, defend ideas in meetings, or own promotion decisions. Look for signals like them mentioning your work in cross-team channels, inviting you to visible projects, or asking your opinion. When approaching, ask for advice first, share concise impact summaries, offer clear asks (introductions, visibility, feedback), and align your goals to their priorities. Make it easy to advocate: give a short βwhy meβ blurb, metrics, and timing. Volunteer for cross-functional initiatives, book informal 20-minute chats, and follow up with progress notes. Be consistent, reliable, and discreet. Avoid begging, vague requests, oversharing drama, or making them do heavy lifting. Keep it professional, helpful, and low-friction - the best sponsors like winners, not liabilities.
I found that making myself useful to a potential sponsor works better than flattering them. Instead of asking for help, create an artifact they can attach their name to: a short decision doc, a cross-team proposal, or a one-page impact summary you offer to co-present. That lets them promote you while it also advances their goals. Track measurable outcomes in a simple shared file so you both can point to results. When you ask for advocacy later, be specific: "Can you mention X in the next review?" Avoid vague requests and don't volunteer to do things you won't finish. Sponsors back people who make them look good, reliably.
- Anonymous: If creating artifacts helps, how do you discover which proposals will genuinely align with a potential sponsor's priorities and visibility needs while also signaling trustworthiness across time and distance?
- Eric Black: Great question. Start by listening closely in meetings, reading their recent priorities or updates, and looking for pain points or opportunities they mention. Then pick one small, clear project or idea that aligns with those priorities and offers visible value. To build trust remotely, keep communication transparent and consistentβsend updates, ask for feedback, and show progress over time. Itβs about demonstrating reliability as much as initiative.
Yeah, I was remote for years and eventually landed a sponsor by being intentional. Start by mapping who influences promotions and who talks about your work in cross-team meetings. Reach out for short 20 minute chats to ask for career advice, not a favor. Show impact by sending concise updates that tie your work to business results and volunteer to lead visible projects. Look for people who share your wins with others, ask questions in public, and have clout with leaders. Avoid being needy, vague about goals, or flaky on promises. Small, consistent value and clear asks win a sponsor over time.
Treat sponsorship like a relationship you deliberately build. Start by mapping who has influence on promotion decisions or who gets to assign visible work - cross-functional leads, managers of adjacent teams, and senior ICs who show up in strategy discussions. Use remote-friendly channels: volunteer for cross-team projects, join leadership Slack threads, ask for short coffee chats on video, and send concise monthly impact updates. Small ask. Big payoff. Signals a potential sponsor gives: mentions you in meetings, introduces you to leaders, defends your time, or hands you repeat stretch assignments. Prove yourself by delivering reliable results, making their life easier with one-line updates and clear asks, and aligning work to their priorities. Avoid being needy, gossiping, missing deadlines, or expecting favors without earned outcomes. When trust exists, ask plainly if they'd advocate for your next step and offer help in return.
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