About this role.
Skylum is seeking a Middle SEO/GEO Specialist to drive organic growth for its photo editing software. The role involves building data-driven SEO roadmaps, integrating AI tools, and managing strategies across Google, LLMs, and other channels. Candidates need strong technical SEO, analytics, and hands-on experience with tools like Ahrefs and Screaming Frog. The position offers flexibility, educational support, and medical insurance. Ideal for someone who adapts quickly and focuses on business impact.
Role DNA
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4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Middle SEO/GEO Specialist position at Skylum. With over 5 years of experience driving organic growth for SaaS and eCommerce brands in Tier-1 markets, I have a proven track record of building data-driven SEO roadmaps that boost traffic and conversions. I am particularly adept at integrating AI tools to automate processes and optimize workflows, aligning perfectly with your need for innovation.
My technical expertise includes hands-on audits, structured data optimization, and GEO strategy development for LLM platforms. I am confident in my ability to collaborate cross-functionally and deliver results that impact business metrics. I look forward to contributing to Skylum's mission of empowering photographers worldwide.
Best regards,
[Your Name]
Sample interview questions
I led a roadmap for a project management tool that increased organic traffic by 40% in six months. I prioritized technical fixes, content gap analysis, and backlink building, focusing on high-intent keywords. The result was a 25% increase in free trial sign-ups.
I use AI for keyword research, content briefs, and automated reporting. For example, I leverage ChatGPT to generate LSI keywords and outline structures, and use tools like Screaming Frog with AI plugins for anomaly detection in log files. This reduces manual work by 30%.
I start by analyzing how LLMs like ChatGPT surface content for relevant queries. I then optimize for entity-based terms and structured data. I create clear, authoritative content that answers user intent, and monitor cite metrics to refine strategy.
I monitor industry news and data trends. When a core update hits, I analyze site performance and search results to identify shifts. I then adjust priorities, such as focusing on E-E-A-T elements or technical health. Communication with stakeholders is key.
I worked with product to prioritize feature pages that aligned with keyword opportunities. I provided briefs for developers on schema markup, resulting in rich snippets. With marketing, I coordinated with PPC to refine keyword strategy, leading to a 15% lift in overall traffic.
Skylum empowers millions of photographers to create incredible images. Our award-winning photo editing software combines AI-powered automation with full creative control. We make editing enjoyable, easy, and accessible for everyone.
You’ll join an environment where growth, learning, and creativity are encouraged. Flexible schedules, trust-based workflows, and a supportive team give you everything you need to focus on your best work.
🇺🇦 Proudly Ukrainian, Skylum stands with Ukraine through action, regularly supporting organizations that help accelerate our victory.
Key responsibilities:
- Build and present a data-driven SEO roadmap for 2 new projects.
- Design workflows for integrating AI tools, scripts, and automation to speed up and scale day-to-day SEO work.
- Continuously assess project health – traffic, rankings, conversions, content quality, technical issues, competitors, backlinks, and LLM/GEO presence.
- Develop short- and mid-term SEO and GEO strategy, priorities, hypotheses, and action plans.
- Strengthen the product’s presence across Google, LLM platforms, Reddit, YouTube, reviews, and other relevant channels.
- Collaborate with cross-functional teams (Product, Affiliate, PPC, Brand, Finance, Web, Design) on asset delivery, product updates, and campaign coordination.
- Research, assess, and stay informed about new technologies and trends in SEO and GEO industry.
Required experience:
- Experience with SaaS or eCommerce projects, ideally in Tier-1 markets, with a solid understanding of the competitive landscape and how SEO drives business metrics.
- Experience running technical and content audits, fixing issues, and maintaining SEO Health Score.
- Understands how HTML, CSS, JavaScript, Core Web Vitals, and structured data affect SEO and UX.
- Strong SEO/GEO analytics skills – uses research and AI tools to understand demand, visibility, intent, and user behavior.
- Experience building a GEO strategy that meets search engine and LLM content requirements, and tracking its results.
- Able to turn a strategy into a clear plan: priorities, hypotheses, sprints, and success criteria.
- Hands-on on-page and off-page SEO experience: internal linking, brand mentions, backlink quality control.
- Experience writing clear briefs for copywriters and developers (AI-briefing or LSI-based).
- Confident with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and similar tools.
- Advanced Google Sheets skills – automated reports and dashboards.
- Proficiency with 2+ AI tools for marketing tasks, research, and personal efficiency.
- Strong analytical mindset.
- Experience automating SEO processes to cut manual work.
- English: Intermediate/Upper-Intermediate.
- Adapts quickly to changes in algorithms, market, and feedback.
- Focused on results – organic growth, brand visibility, and business impact, not just rankings.
What we offer
For personal growth:
- A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
- An educational allowance to ensure that your skills stay sharp;
- English, German and Polish classes to strengthen your capabilities and widen your knowledge.
For comfort:
- A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
- The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.
For health:
- Medical insurance;
- Twenty-one days of paid sick leave per year;
For leisure:
- Twenty-one days of paid vacation per year;
- Fun times at our frequent team-building activities.
What to expect when you apply
- An interview with our Talent Acquisition Manager
- Professional interview
- Optional test task to show your skills
- Management interview
- And finally, your job offer!
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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