Director, New Business Development (Agency Vertical)

Remote from: USA
Salary, yearly, USD: 93,800 - 150,000
Department: Business Development
Employment type: Full Time,
Job posted: 22 Jul 2026
Apply before: 22 Aug 2026
Experience level: Director
Views / Applies: 24 / 0

About company

About NielsenIQ

The Full View of the Consumer

Market Research
1923

Actively Hiring

AI Summary

This is a senior-level Director role at NielsenIQ focused on expanding the company's footprint within media agencies. The primary responsibility is to develop and execute a strategic sales plan to increase revenue through audience data, planning, and measurement solutions. The role requires prospecting, networking, and building long-term relationships with media agencies, employing a consultative sales approach, and negotiating contracts. The ideal candidate has over 8 years of business development or sales experience in media, ad tech, or data analytics, with strong industry contacts and a proven track record of exceeding sales targets. This position is remote but requires regular travel within the NYC or Chicago area and offers a competitive salary with performance-based incentives.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires extensive experience, strategic thinking, and the ability to manage complex relationships while consistently meeting high revenue targets, making it challenging but not the hardest.

Salary Analysis

AI Insight The offered salary range of $93,800–$150,000 is competitive for a Director-level role in business development within the media agency vertical. The median of $121,900 is slightly below top-tier market rates, but total compensation may include significant incentives and bonuses, making it attractive overall.

Core Skills Required

New Business Development Media Agency Sales Programmatic Advertising Audience Data Measurement Solutions Consultative Selling Pipeline Management Contract Negotiation Client Relationship Management Strategic Planning

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Director, New Business Development (Agency Vertical) role at NielsenIQ. With over 10 years of experience in business development and sales within the media and data analytics space, I have a proven track record of exceeding revenue targets and cultivating lasting relationships with top media agencies. My deep understanding of programmatic advertising, audience data, and measurement solutions aligns perfectly with the requirements of this position.

In my previous role at a leading ad tech firm, I successfully developed and executed strategic sales plans that resulted in a 30% year-over-year revenue increase. I am skilled at consultative selling, pipeline management, and negotiating multi-year contracts, ensuring both client satisfaction and company growth. I am particularly drawn to NielsenIQ's innovative data solutions and am excited about the opportunity to drive expansion within the agency vertical.

I am confident that my expertise and proactive approach will make me a valuable asset to your team. I look forward to the possibility of discussing how I can contribute to NielsenIQ's success.

Sincerely,
Jane Doe

Sample Interview Questions

Can you describe a time when you successfully developed a new business relationship with a major media agency? What was your approach?

At my previous company, I identified a top-10 media agency as a key target. I researched their business challenges and built a tailored pitch highlighting how our audience data could improve their campaign targeting. I initiated contact through a mutual connection and scheduled a series of educational meetings. Over six months, I built trust, demonstrated ROI through a pilot program, and eventually secured a multi-year contract worth $2M annually.

How do you manage your sales pipeline to ensure consistent revenue growth?

I use a CRM to track all stages from prospecting to close. I set weekly targets for outreach and qualification calls, and I review pipeline health monthly to identify bottlenecks. I prioritize high-value opportunities and maintain a mix of short-term wins and long-term strategic deals. I also collaborate with marketing to ensure a steady flow of leads.

Explain your understanding of programmatic advertising and how NielsenIQ’s data can solve agency challenges.

Programmatic advertising involves automated buying and selling of ad inventory using data to target specific audiences. NielsenIQ’s audience data provides granular insights into consumer behavior, enabling agencies to optimize targeting, improve measurement, and justify spend to clients. For example, our data can help agencies identify high-value segments and measure incremental reach, leading to better ROI.

How do you handle objections from agencies when selling data solutions?

I listen carefully to understand their concerns, whether about cost, data accuracy, or integration. I provide case studies and third-party validations to build credibility. If cost is an issue, I propose a pilot program with clear success metrics. I also emphasize long-term value and ROI. My goal is to turn objections into opportunities for education and partnership.

Describe a situation where you had to negotiate a complex contract. What was your strategy?

In negotiating a multi-year deal with a large agency, I started by understanding their priorities: they wanted flexible pricing and dedicated support. I proposed a tiered pricing model based on usage volume and included a service-level agreement. I kept communication transparent, using data from past campaigns to justify terms. We reached a win-win agreement that included performance incentives for both sides.

Company Description

R25_0023575

#LI-Remote – must be based in NYC Metropolitan area or Greater Chicago to be considered.

Work Environment: While this role is remote, it is field-facing by nature and includes regular travel to meet with agencies, build relationships, and lead educational sessions.

Job Description

About this job

This is an exciting opportunity to play a key role in expanding NielsenIQ’s (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement. We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.

Key responsibilities:

Responsible for prospecting, networking, and developing new business opportunities with media agencies.

Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges.

Communicate effectively with clients both written and orally and provide excellent customer support.

Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy.

Negotiate annual or multi-year contracts and ensure maximum renewal rate.

Develop insightful presentations and educate clients on current NIQ capabilities and resources.

Achieving sales quota consistent with NIQ margin goals and delivery expectations.

Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.

Qualifications

Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.

Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.

Established contacts within Media & Social Agencies required

Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.

Exceptional relationship-building, negotiation, and communication skills.

Experienced in scoping and developing proposals and negotiation strategies.

Analytical mindset with the ability to translate data into actionable insights.

Excellent sales pipeline management skills with a track record of predictability and consistency.

Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Proficient in Microsoft Office software.

BA with a concentration in Communications, Marketing or Media a plus.

US Benefits:

Comprehensive healthcare plan (medical, Rx, dental and vision)

Flexible spending accounts and Health Savings Accounts (including company contributions)

Life and AD&D insurance

401(k) retirement plan including company matching contributions

Disability insurance

Tuition Reimbursement

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 – $150,000.00.
Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role IS also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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