Sales Development Representative, San Francisco

Remote from: USA
Salary, yearly, USD: 96,000 - 96,000
Department: Sales
Employment type: Full Time,
Job posted: 10 Jul 2026
Apply before: 10 Aug 2026
Experience level: Entry-Level
Junior
Views / Applies: 28 / 2

Real-Time Intelligence for Contact Centers

Actively Hiring

AI Summary

Cresta, an AI customer experience platform, is seeking a Sales Development Representative (SDR) in San Francisco. The role involves outbound prospecting and inbound qualification to build pipeline for the sales team. Candidates should have 1+ years of sales experience and a bachelor's degree. The position requires in-office presence 2 days per week and offers an OTE of $96,000. This is a fast-paced, high-volume role within a rapidly growing company.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The SDR role is entry-level but requires resilience and organization to handle high-volume outreach and meet quotas, giving it a moderate difficulty level.

Salary Analysis

AI Insight The offered OTE of $96,000 is competitive for an SDR role in San Francisco, aligning with the typical market range of $70,000 to $120,000. This reflects a solid compensation package for entry-level sales talent.

Core Skills Required

Sales Development Outbound Prospecting Inbound Qualification CRM Cold Calling Email Outreach Account Research Pipeline Generation Salesforce Communication

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Sales Development Representative position at Cresta. With a background in business and over a year of sales experience in the tech industry, I am confident in my ability to drive pipeline growth through strategic outreach and qualification. At my previous company, I consistently exceeded monthly quotas by leveraging personalized emails and calls to engage key decision-makers.

Cresta's innovative AI platform and its impact on customer experience strongly resonate with me. I am eager to contribute to a team that values resilience and creativity in sales. I thrive in fast-paced environments and am adept at collaborating with account executives to achieve revenue goals.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills align with Cresta's mission.

Sincerely, [Your Name]

Sample Interview Questions

How do you prioritize prospects in a high-volume environment?

I use a combination of lead scoring and account-based prioritization. I focus on accounts that match our ideal customer profile and show buying signals, then segment them by urgency and potential value. This ensures I maximize time on high-impact opportunities.

Tell me about a time you had to handle a high volume of rejection. How did you stay motivated?

I view rejection as a learning opportunity. I track my daily activities and reflect on what messaging worked. I also set micro-goals and celebrate small wins to maintain momentum. Staying organized and taking short breaks helps me stay resilient.

How would you research a target account before reaching out?

I start by understanding the company's industry, recent news, and pain points. Then I look at the prospect's LinkedIn profile and past interactions. I tailor my outreach to address specific challenges relevant to their role, such as improving customer experience or increasing efficiency.

Describe your experience with CRM tools. How do you ensure accurate data entry?

I'm proficient in Salesforce and HubSpot. I make it a habit to log activities in real-time and use templates to standardize notes. I also conduct weekly reviews to clean data and ensure pipeline accuracy. Accurate data is crucial for forecasting and team alignment.

How do you collaborate with marketing and account executives to improve pipeline quality?

I attend weekly alignment meetings to share feedback on lead quality and messaging. I also create a constant feedback loop by documenting objections and successful tactics. This helps marketing refine campaigns and AEs understand prospect needs better.

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

This role is based in San Francisco and requires in-office presence 2 days per week (Mondays & Wednesdays). This is a non-negotiable part of the role.

Address: 332 Pine floor 6 San Francisco, 94104

As a Sales Development Representative (SDR), you will be responsible for building pipeline through outbound prospecting and inbound qualification. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team. We are looking for driven professionals with sound business acumen, strong technical aptitude and natural sales instincts to join our fast growing sales organization.

Responsibilities:

Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach
Write effective and compelling messaging to engage targeted accounts
Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
Partner with account executives to help generate meetings and sales pipeline
Create and prioritize target account and contact lists
Conduct high level conversations with executives in prospect accounts
Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated.
Assist with drafting sales pitches, presentations, reference material, and other documents as required

Qualifications We Value:

Bachelor’s degree in Business, Marketing, Communications, or related field
1+ years prior sales experience (within a Software/High Tech company highly preferred)
Ability to work in a time-sensitive and high-volume environment
Highly competitive personality
A positive attitude: You’re a team player and you’re resilient in the face of challenges
Self-starter always looking for ways to do your job better. When you see an opportunity, you jump on it
Strong organizational skills with ability to effectively prioritize
Articulate with strong business acumen
You’re a clear, concise, and compelling storyteller across written, verbal, and visual

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Compensation:

The on-target earnings (OTE) range for this role is $96,000.00–$125,000.00, depending on level and performance.

All hires start as SDR Level 1, with a starting OTE of $96,000.00. Progression through our four-level SDR career path is based on performance, with compensation increasing at each level. High performers can reach the top of the range within ~18 months through promotion.

This role includes variable compensation with accelerators, creating upside above OTE. Total compensation also includes equity and a comprehensive benefits package.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai

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