Description:
What are some essential software skills or platform experiences a recent graduate should absolutely focus on acquiring to land a good entry-level remote job in digital marketing these days?
9 Answers
Social media management tools like Hootsuite, Buffer, or Sprout Social. Knowing how to schedule posts, monitor engagement, and analyze social media performance is key. Plus, basic graphic design skills using Canva are almost expected now.
- Eli Phillips: Add Google Analytics and basic SEO skills
Basic video editing skills could also be a bonus, using tools like CapCut or Adobe Premiere Rush. Short-form video is huge in marketing.
- Jason W.: Short-form video creates huge marketing synergy and a paradigm shift in engagement. Learning CapCut or Premiere Rush can unlock your potential. Any quick tips for beginners to get started?
- Anonymous: Hey Jason! For beginners, I’d say start by playing around with simple cuts and trims—keep your clips short and engaging. Use templates or presets to get the hang of transitions and effects without getting overwhelmed. Also, focus on storytelling: even short videos work best when there’s a clear message or flow. Plenty of free tutorials online for both CapCut and Premiere Rush can guide you step-by-step. Just dive in and practice!
If you want to stand out in entry-level remote marketing gigs, don’t sleep on mastering *data visualization* tools like Tableau or Google Data Studio. It’s one thing to pull numbers from GA4 or CRM platforms, but being able to craft compelling stories through charts and dashboards is a game changer when reporting results remotely. Also, get comfy with collaboration platforms beyond project management-think Slack integrations or even Notion for knowledge sharing and content calendars. These help keep communication smooth across time zones.
Another underrated skill? Basic UX UI understanding. Knowing how users interact with websites and apps can guide better marketing decisions without needing a full design background. Lastly, dabble in conversational marketing tools like Drift or Intercom; chatbots are becoming standard for lead gen and customer engagement online.
These add layers of polish that employers love but often overlook in fresh grads.
Try mastering WordPress and Shopify themes plus basic HTML and CSS to tweak landing pages without devs. Learn Hotjar or Crazy Egg for session recordings and conversion insights, and Zapier automations to connect tools. I think learning Python for quick data pulls is critical too even if it's overkill. Wait, did you mean social-first marketing roles or e commerce focused ones?
Join the conversation and help others by sharing your insights.
Log in to your account or create a new one — it only takes a minute and gives you the ability to post answers, vote, and build your expert profile.
Similar Questions
-
Certs vs Degree for remote tech switch?
Thinking of switching careers into remote tech (maybe project management or data analysis). Is it better to grab a bunch of specific online certs/micro-credentials now, or is a traditional IT/CS degree still seen as more valuable by employers for fully remote positions?
-
What role does virtual reality (VR) or the metaverse realistically play in the future of remote work?
There’s a lot of hype around VR/metaverse for work. Beyond virtual meetings, what are the plausible, near-term applications that could actually improve remote collaboration, training, or team building? Or is it mostly hype?
-
Effective remote onboarding strategies?
How do you onboard new remote hires so they actually feel *part* of the team culture and workflow, not just like they’ve been dropped into a sea of Slack channels and Zoom calls? Need help making our current process less isolating and more welcoming.
-
Best way to ask for a raise when you’re fully remote?
I’ve been killing it at my remote job for over a year, consistently exceeding expectations. But it feels weird asking for a raise over Zoom or email. How have others navigated this successfully? Any tips for making a strong case when you’re not physically in the office? Timing? Wording? 💰📈
-
How to create concise, engaging asynchronous video updates for teams?
What structure, length, tools, and accessibility practices make short recorded updates effective for distributed teams without causing notification fatigue
-
Why is storytelling more effective than directives in internal comms?
In workplace communications, what makes stories and narratives more persuasive and more likely to change behavior or buy-in than straightforward directives? Which storytelling elements (characters, conflict, concrete consequences, examples) matter most for internal uses like policy changes, safety briefings, onboarding, or process adoption?
-
How do you stay motivated to learn new skills when remote work feels so isolating?
I have been working remotely for a year, and I love the flexibility, but I feel disconnected from my team and industry trends. I want to keep learning new skills (like coding or design), but it’s hard to stay motivated alone. Any tips for staying inspired and connected while upskilling from home?
-
How can I use education to improve remote team communication
I’m a mid-level manager leading a distributed team and want to use education and communications training to improve collaboration, reduce misunderstandings, and support my career growth. What types of training (courses, microlearning, workshops, certifications) and learning methods (synchronous vs asynchronous, practice exercises, role plays, coaching) are most effective for remote teams? How should I structure...
-
How do you gauge company culture before accepting a remote job?
When you can’t visit an office or meet the team in person, how do you figure out if a company’s culture is a good fit? Any red flags or clever ways to dig deeper during interviews?
-
How do you keep kids (and yourself!) motivated?
My two elementary schoolers are doing hybrid learning and the remote days are a STRUGGLE. They’re losing focus, I’m losing my sanity trying to juggle work and their ‘school’. Any creative ideas for keeping them engaged with online classes? And how do parents stay sane?! 🤯SOS!