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Google Analytics (GA4 specifically) is non-negotiable. You need to understand how to track website performance and interpret data. Also, Google Ads and Meta Ads Manager β even basic familiarity with campaign setup and reporting is huge.
CRM software like HubSpot or Salesforce. Many marketing roles involve lead management and customer data, so understanding how CRMs work is very valuable. HubSpot Academy has free certifications.
Email marketing platforms like Mailchimp, Constant Contact, or Klaviyo. Learn about list segmentation, automation, and A/B testing. This is a core skill for many digital marketing roles.
Social media management tools like Hootsuite, Buffer, or Sprout Social. Knowing how to schedule posts, monitor engagement, and analyze social media performance is key. Plus, basic graphic design skills using Canva are almost expected now.
SEO tools like SEMrush, Ahrefs, or even just Google Keyword Planner. Understanding keyword research, on-page SEO, and basic link building concepts will make you stand out.
Don't forget project management tools like Asana, Trello, or Monday.com. Remote marketing teams rely on these to coordinate campaigns and tasks, so familiarity is a plus.
Basic video editing skills could also be a bonus, using tools like CapCut or Adobe Premiere Rush. Short-form video is huge in marketing.
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