Advanced Targeting: Device Filters and Impression Frequency

You don’t just want anyone to see your ads; you want the right people to see them. Our advanced targeting options help you refine your audience.

Target Devices

By default, your ad will be shown on all devices. If your website or offer is specifically tailored to certain platforms, you can restrict visibility:

1. In the campaign editor, click “+ Filter devices”.
2. Uncheck any devices where you do not want your ad to appear. You can choose any combination of Desktop, Smartphones, and Tablets.

Frequency Capping (Impression Frequency)

“Ad fatigue” happens when a user sees the same ad too many times and ignores it. To prevent this, you can limit how often a single user sees your ad.

1. In the campaign editor, click “+ Set impression frequency”.
2. Select the maximum number of views per user: 1, 3, or 5 impressions.
3. Select the timeframe: Every day or Every week.

Example: Setting “3 impressions Every week” means once a specific user has seen your ad 3 times, we will hide it from them until the following week, saving your budget for fresh eyes.