Understanding Ad Budgets: Total Budget, Daily Limits, and CPM

To ensure you get the best return on your investment, our platform allows you to tightly control how much you spend and how you spend it.

Core Budget Settings Explained

• Total Budget: This is the absolute maximum amount of money your campaign can spend over its entire lifetime. Once this limit is reached, the ad will automatically pause. The minimum total budget you can set is $1.
• Daily Budget (Optional): Click “+ Add daily budget limit” if you want to pace your spending. For example, if your total budget is $100 and your daily limit is $10, your ad will run for at least 10 days. Once the daily limit is reached, your ad will stop showing until the next day.
• CPM (Cost Per Mille): CPM represents the price you are willing to pay for 1,000 impressions (views) of your ad.
  • How it works: A higher CPM makes your ad more competitive in the auction, meaning it will be shown more frequently and prioritize better placements.
  • Limits: You can set your CPM anywhere between $10 and $100.

Tip: If you want your campaign to gain traction quickly, consider setting a higher CPM to outbid other advertisers.